Antyra Solutions won Gold in the Performance Marketing category at the recently concluded SLIM DIGIS 2.6 for its holistic performance marketing campaign for Jetwing Hotels, securing top honours in a highly competitive category featuring some of Sri Lanka’s biggest brands.
The achievement highlights the growing importance of performance-led digital marketing in driving measurable business outcomes, demonstrating how strategic campaign execution can translate digital advertising investment into substantial revenue while improving customer acquisition efficiency.
The same Jetwing Hotels campaign executed by Antyra also secured two Bronze awards, in the Travel, Leisure and Hospitality category and the SEO/SEM category, recognising its effectiveness across multiple dimensions of digital marketing.
The award-winning campaign supported the launch of Jetwing Hotels’ new Luxury Reserves Collection, using Google Ads to introduce the collection to international audiences, unlock revenue from new markets and deliver a high return on advertising investment.
The campaign generated a return on ad spend (ROAS) exceeding 15:1, producing more than US$500,000 in revenue within a few months. It also achieved a room acquisition cost equivalent to just 6.7% of the room cost, compared with the industry benchmark cited for online travel agency (OTA) bookings of approx. 20%.
These results demonstrate the commercial potential of a data-driven performance marketing strategy, particularly in the hospitality sector, where balancing revenue growth with distribution and acquisition costs is critical to profitability.
Commenting on the achievement, Niranka T. Perera, Chairman and CEO of Antyra Solutions, said, “Digital marketing is at its most powerful when it moves beyond visibility to become a genuine driver of business growth. For us, that means understanding the business priorities of our clients and building strategies that deliver. This recognition is an encouraging validation of that philosophy, and of the value that a strong client-agency partnership can create.”
The grand finale of SLIM DIGIS 2.6 brought together Sri Lanka’s digital marketing fraternity to recognise outstanding brands, agencies, campaigns and professionals. With more than 550 entries evaluated by a panel of over 70 industry experts, this edition was among the competition’s most challenging, with only 11 Gold awards presented.
