Heritance Hotels & Resorts has partnered with the CCC Foundation as the Official Hospitality Partner of the 2026 1333 Bikeathon, supporting the Foundation’s efforts to increase awareness of mental wellbeing and the 1333 Mental Health Helpline across Sri Lanka.
Now in its 13th year, the 1333 Bikeathon will take riders on a 1,333-kilometre journey across 13 cities, concluding on World Suicide Prevention Day on 10 September. Along the route, riders will engage with communities and help raise awareness of mental health, suicide prevention and the support available through the 1333 helpline.
This year’s partnership will be brought to life by Heritance Hotels & Resorts through the message ‘Make It Matter’ a call to recognise that every action, however small, can help extend the reach of an important cause. Through the campaign, Heritance Hotels & Resorts will support the riders, amplify awareness of the helpline and encourage people to reflect on their own wellbeing and that of those around them.
“Supporting the CCC Foundation and the 1333 Bikeathon reflects our belief that businesses have a responsibility to meaningfully address social issues and contribute to the communities they serve,” said Stasshani Jayawardena, Chairperson of Aitken Spence PLC.
“Mental wellbeing is an essential part of living a healthy and fulfilling life, yet conversations around it are still often overlooked in many communities and for some the perceived stigma is very real. The 1333 Bikeathon is a powerful reminder that taking a journey – both physically and emotionally – can create space for reflection, connection and renewal. Through ‘Make It Matter’, we hope to encourage greater awareness of mental wellbeing, inspire open and meaningful conversations, encourage asking for help and rally communities across Sri Lanka to support this important cause and the riders carrying its message.”
“1333Bikeathon is more than a cycling event—it is a movement that encourages people to speak openly about mental health and reminds every Sri Lankan that help is available,” said Suresh Mendis, Chairman of the CCC Foundation. “The funds raised through 1333Bikeathon 2026 will help ensure that the 1333 crisis support service can continue to answer every call, providing support free of charge and in complete confidence.”
For Heritance Hotels & Resorts, hospitality extends beyond the experiences created for guests. It also means contributing meaningfully to the people and communities connected to the destinations in which the brand operates.
The partnership with the CCC Foundation reflects this commitment by bringing together the reach of hospitality and the power of collective action to support a cause that affects individuals, families and communities throughout the country.
Heritance Hotels & Resorts invites Sri Lankans, travellers, communities and partners to support the 1333 Bikeathon. Every kilometre ridden, conversation started and story shared can help someone recognise that support is available.
