Taking as its slogan ’The Power of Transition Lives Here’, the official ITB Berlin Press conference held on 3rd March highlighted that  ITB Berlin Convention will focus on the major challenges and opportunities of global tourism and highlight how the tourism industry is constantly changing and must permanently adapt to new circumstances.

Starting today, the travel industry’s leading think tank features a total of 200 sessions and 17 theme tracks, which will take place on four stages addressing current topics such as sustainability, technology and corporate culture, among many others.

Some 400 speakers from major companies including Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, Sabre, Ryanair, to name a few, will provide fascinating and practical insights into the future of tourism. The numerous sessions can be followed not only on the grounds, but for the first time as a livestream in the ITB Navigator, and afterwards on the YouTube channel of ITB Berlin.

In the Asia Hall (26), countries including Vietnam, China and Thailand have increased the size of their stands, underlining their strong position in global tourism. Both the Arab states and countries from the Middle East have impressive representations in several halls. Saudi Arabia is the largest exhibitor in Hall 4.2, while Tunisia, Qatar and Jordan (also Hall 4.2), the Emirates Oman and Bahrain (Hall 2.2), as well as Morocco, Israel (Hall 21) and Egypt (Hall 6.2) have significantly larger stands.

At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.