The China International MICE Exchange (CIMX), a premier international platform for China’s Meetings, Incentives, Conferences, Exhibitions (MICE) and business travel market, will take place from November 3–5, 2026, in Beijing. CIMX 2026 announces a strategic partnership with the Global Business Travel Association (GBTA) to strengthen professional exchange and corporate buyer engagement across business travel, meetings, procurement and responsible travel management.
The partnership combines GBTA’s global research, industry expertise and professional community with CIMX’s international platform for China’s MICE and business travel market. Together, the organizations will create new opportunities for professional learning, senior-level dialogue and cross-border business connections.
GBTA supports more than 9,000 members and reaches a wider global network of more than 28,000 travel professionals and 125,000 active contacts. The collaboration will provide CIMX participants with greater access to international corporate travel perspectives while connecting GBTA’s community with suppliers and business events professionals from China and abroad.
Practical Perspectives on Global Corporate Travel and Meetings
A central element of the partnership will be a GBTA-hosted workshop for corporate travel managers, procurement professionals and meetings decision-makers, focused on travel risks and responsible management. Through expert input, practical scenarios and peer-to-peer discussion, the workshop will explore issues including duty of care, policy compliance, sustainability, cost management and traveler experience.
GBTA will also present key findings from the 2026 GBTA Business Travel Index Annual Global Report and Forecast on the CIMX Conference stage. Covering 72 countries and 44 industries, the report provides an extensive assessment of global business travel spending, market development and the economic forces shaping the sector. Its findings will give CIMX participants international benchmarks and relevant context for understanding China’s position within the global business travel market.
Together, the workshop and keynote presentation will connect practical discussion of corporate travel management priorities with a broader perspective on developments shaping the global MICE and business travel industry.
Strengthening Buyer–Supplier Connections Across Markets
The partnership will strengthen CIMX’s engagement with GBTA’s community of corporate travel managers, procurement specialists, strategic meetings management leaders, and other professionals responsible for corporate travel and meetings programs in China and Asia Pacific.
Through joint outreach and promotion, qualified professionals from China and international markets will be introduced to opportunities to participate in the CIMX Hosted Buyer Program. Participants will be able to connect with international destinations, venues, hotels, mobility companies, and event support providers through pre-scheduled meetings and curated networking activities.
This collaboration will encourage greater dialogue between corporate travel and MICE professionals — two communities that increasingly share responsibilities relating to sourcing, policy, traveler safety, sustainability and the measurement of business value and cost.
Ewan Lim, GBTA APAC Chair:
“Business travel and meetings programs are being shaped by growing expectations around value, responsibility, traveler experience and organizational resilience. Our partnership with CIMX will provide an opportunity to bring GBTA’s global research and professional expertise into direct dialogue with China’s corporate travel and events community. We look forward to supporting practical exchange and creating new connections between professionals across markets.”
Nikolaos Swoch, Director of CIMX:
“Corporate travel and business events increasingly share similar priorities, from procurement and policy compliance to risk management, sustainability and traveler experience. Through this partnership, CIMX and GBTA will bring international research and corporate travel expertise into closer dialogue with China’s meetings and events market, while creating practical connections between buyers and suppliers.”
About CIMX
The China International MICE Exchange (CIMX) is a new premier trade show under Messe Berlin, strategically focused on China’s business events, meetings, and incentives market. As part of the Messe Berlin portfolio, CIMX compliments Messe Berlin’s footprint in the broader travel sector, offering MICE and business travel professionals a single gateway to learn, connect, and do business across China and the world.
The event brings together global MICE destinations, business travel and event suppliers with top-tier buyers from China and around the world, promoting meaningful collaboration and growth. Through tailored matchmaking, CIMX enables high-quality, pre-scheduled meetings and fosters valuable connections via a series of networking activities.
CIMX 2026 will take place from November 3 to 5 in Beijing, alongside the CIMX Conference.
