The inaugural edition of the China International MICE Exchange (CIMX) officially opened on 3 November at the China National Convention Center Phase II in Beijing, marking the launch of a new international marketplace connecting China’s MICE industry with the global business events community.
Organized by Messe Berlin China and running from 3–5 November 2026, with the Beijing Municipal Bureau of Culture and Tourism as Official Support and Host City Partner, CIMX brings together international destinations and convention bureaus, MICE service providers, corporate planners, agencies and associations through exhibitions, business matching, conferences and ample networking opportunities.
CIMX 2026 opened with 150 exhibitors, 350 carefully selected hosted buyers and representatives from 50 media outlets across China and abroad, alongside trade visitors from across the industry and 4,000 scheduled business meetings, underscoring strong industry engagement and the event’s successful debut.
The exhibition showcases destinations, venues, hotels, airlines, technology providers and specialized MICE service companies, connecting Chinese and international suppliers with corporate, association, and agency planners of business events, meetings and incentive trips.
CIMX 2026 features Tianjin, Hainan and Shanghai Lin-gang Special Area as Official Destination Showcase Partners, alongside EGYPTAIR as Official Airline Partner. Malaysia has the largest international destination representation at the inaugural edition, underscoring the event’s international scope and opportunities for cross-border collaboration.
The CIMX 2026 Opening Ceremony brought together industry leaders, representatives of leading associations and members of the global MICE community to mark the launch of this new international platform, highlighting the growing importance of collaboration and exchange in connecting China’s business events industry with the world.
David Axiotis, Vice President and Managing Director China, Messe Berlin GmbH, said: “The launch of CIMX in Beijing marks a significant milestone for Messe Berlin and for our long-term commitment to China’s MICE and business travel market. As China continues to strengthen its role in the global events industry, platforms that connect international expertise with local opportunities are more important than ever. With CIMX we aim to bring industry professionals together, foster new business partnerships and encourage knowledge exchange. We are delighted to see partners, exhibitors, and guests from around the world gathered here, and we are grateful for their support in bringing this platform to life. We look forward to the days ahead and to the partnerships and conversations that will shape the future of this industry in China and across the globe.”
Following the ceremony, distinguished guests joined an official VIP exhibition tour, visiting the showcases of Beijing, EGYPTAIR, Malaysia, Hainan, Shanghai Lin-gang Special Area, Business Events Sarawak and Tianjin. The tour provided an opportunity to engage with destination representatives and explore their latest MICE offerings
CIMX 2026 brings together a network of Chinese and international industry organizations, including the MICE Committee of China Association of Travel Services, China Advertising Association Event Marketing Committee, China Council for the Promotion of International Trade (CCPIT), Sourcing China, Professional Convention Management Association (PCMA), Global Business Travel Association (GBTA), International Congress and Convention Association (ICCA), and Society for Incentive Travel Excellence (SITE).
Through conference sessions, specialized workshops and networking activities, CIMX creates opportunities for professionals across corporate travel, incentive travel, association meetings and event management to exchange insights, share expertise and explore potential business opportunities.
