Tourism Driven by Passion, Powered by People

Explore Asia Holidays, originally founded in 2006, has recommenced operations under a new identity as Traveleye Alliance Sri Lanka, marking a strategic evolution built on nearly two decades of experience in Sri Lanka’s tour operations and experiential tourism sectors.

The transition reflects a renewed vision to strengthen Sri Lanka’s tourism ecosystem through a more coordinated, people-centred and future-focused approach to tourism development.

Positioned as more than a traditional tour operator, Traveleye Alliance Sri Lanka aims to function as an ecosystem builder through its People-Powered Tourism (PPT) Framework. This model brings together travellers, communities, women entrepreneurs, tourism enterprises, creators and industry partners within a collaborative system designed to ensure tourism development contributes meaningfully to destination wellbeing.

A key priority of the initiative is supporting the growth of micro and small-scale tourism enterprises across Sri Lanka, particularly by creating pathways for young Sri Lankans to enter the sector as entrepreneurs. By encouraging youth- and women-led tourism initiatives, as well as community-based enterprises, the initiative seeks to broaden grassroots participation in tourism while strengthening local economies across the country.

Traveleye Alliance Sri Lanka will also focus on promoting regenerative tourism initiatives, where tourism contributes positively to the economic, cultural and environmental resilience of destinations. Through this approach, tourism is positioned not only as a driver of economic growth, but also as a catalyst for empowering communities, protecting cultural heritage and natural environments, and encouraging responsible stewardship of destinations.

Recognising that meaningful tourism development requires collaboration, Traveleye Alliance Sri Lanka intends to work closely with investors, national and provincial tourism authorities, divisional and village-level government institutions, NGOs, cooperative societies and community organisations to support balanced destination development.

Founder and CEO of Traveleye Alliance Sri Lanka, Pradeepthi Hemachandra, said the recommencement represents a natural evolution of experience gained over many years in the tourism sector.

“Tourism has the potential to become one of Sri Lanka’s most inclusive and regenerative economic sectors when it meaningfully connects travellers, communities and local enterprises. Through Traveleye Alliance Sri Lanka, our focus is on building an ecosystem that enables people  especially young entrepreneurs, women and small tourism enterprises — to actively participate in tourism while ensuring destinations grow in a balanced and responsible way,” she said.

The recommencement of operations as Traveleye Alliance Sri Lanka therefore represents more than a rebranding. It reflects a broader vision to strengthen Sri Lanka’s tourism sector through people-powered participation, ecosystem collaboration and regenerative tourism development  positioning tourism as a force for inclusive growth and long-term national value.