The prestigious South Asian Travel Awards (SATA) 2025 officially opened at the Cinnamon Grand Colombo, bringing together leading travel and hospitality professionals from across the region.

Recognized as one of South Asia’s premier platforms celebrating service and innovation in tourism, this year’s event features a series of networking opportunities, knowledge-sharing sessions, and celebrations that highlight the growth and resilience of the industry.

The opening ceremony set the stage for an exciting line-up of events leading to the grand awards presentation on Saturday 20th September, where outstanding achievements in travel, tourism, and hospitality across South Asia will be honored.

With participation from distinguished delegates, stakeholders, and industry leaders, SATA 2025 in Colombo underscores Sri Lanka’s growing role as a hub for regional tourism collaboration and recognition