Aligned with the mandate of SLCB, the much-anticipated SL-MICE Expo 2025 is set to take place in Colombo from 22–26 September 2025. This premier event will elevate Sri Lanka’s profile on the global MICE map by providing an exceptional platform for local and international MICE sectors to showcase their products, services, and innovations. SL-MICE Expo 2025 will be a dynamic marketplace for business growth, networking, and collaboration among MICE professionals worldwide.
Sri Lanka is gifted with an amazing diversity of attractions from beaches, ancient cities, sanctuaries for wildlife, to hill country tea plantations, literally within a few hours of each other. These are featured in pre and post tours of the MICE events. Although well on the road to modernization, the country and its people still cherish most of their traditional values and take pride in their rich culture, an aspect, which continue to attract visitors from abroad.
Since 2021, the Sri Lanka Convention Bureau (SLCB) has proudly hosted four successful editions of the MICE Expo, establishing it as a cornerstone event in Sri Lanka’s Meetings, Incentives, Conferences, and Exhibitions (MICE) calendar. From virtual beginnings to vibrant physical gatherings, the expo has attracted a diverse range of international and local stakeholders, highlighting Sri Lanka’s unique potential as a leading MICE destination. SLMICE Expo 2025 – A New Chapter for Sri Lanka’s MICE Tourism
Hon. (Prof.) Ruwan Ranasinghe, M.P., Deputy Minister of Tourism, stated that the government has identified Sri Lanka’s MICE sector as a key economic driver within the tourism industry. He expressed appreciation that the SLMICE Expo 2025 will focus on showcasing MICE opportunities in the central region of Sri Lanka to visiting foreign MICE buyers and media representatives.
Mr. Dheera Hettiarachchi, Chairman of SLCB, remarked that the Sri Lanka Convention Bureau invited MICE buyers and media representatives from key international markets—including India, China, Pakistan, Germany, Russia, France, the UK, Turkey, Spain, UAE, Bangladesh, Qatar, Malaysia, Singapore, etc., —to join this prestigious event. The Bureau has received over 400 hosted buyer and media applications representing more than 25 countries. From these, 100 hosted buyers and 15 media representatives will be selected to participate.
The programme will include a full day B2B meetings programme between the hosted buyers and local MICE industry vendors, providing a platform to exchange best business practices and business leads to enhance the collaboration in the MICE sector. A post familiarization tour for the all-hosted buyers will be organized covering the central part of Sri Lanka (Kandy and Nuwara Eliya) to experience Sri Lanka.
SLMICE Expo 2025 is expected to deliver unparalleled experiences, support local economies, and leave a lasting impact on all stakeholders in Sri Lanka’s MICE sector.
