VIVA Cruises, a premier European river cruise operator, has appointed United Ventures as its preferred sales agent in Sri Lanka. This partnership brings VIVA’s world-class cruise experiences to the Sri Lankan market for the first time, opening the door to curated European adventures with comfort, culture, and all-inclusive convenience.
Introducing VIVA Cruises
Headquartered in Düsseldorf, Germany, VIVA Cruises is part of the Scylla AG group and offers a fresh, relaxed take on river cruising. With a modern fleet and the signature “VIVA All-Inclusive” concept, guests enjoy full-board gourmet meals, unlimited beverages, on-board entertainment, wellness facilities, and enriching excursions—providing a truly carefree European travel experience.
VIVA Cruises sails across the most iconic rivers of Europe—the Rhine, Danube, Seine, Elbe, and more—connecting guests with charming cities, fairytale towns, and hidden gems along the way.
VIVA Cruises serves a wide spectrum of travellers including:
- Affluent leisure seekers and repeat European travellers.
- Couples and families seeking safe, curated holidays.
- Group travellers and incentive clients, especially those looking for unique, experiential travel.
- Younger professionals attracted to themed cruises and modern, boutique-style journeys.
Sri Lanka’s maturing travel market is ideal for VIVA Cruises, with increasing demand for personalized, premium European getaways.
A Magical First-Time Experience: Christmas River Cruises
There is perhaps no better way to experience Europe for the first time than during the festive Christmas seasonaboard a VIVA river cruise. Picture this: cruising along the Rhine or Danube as snow-dusted towns light up with holiday magic. Guests can stroll through traditional Christmas markets in Cologne, Vienna, or Strasbourg—sipping mulled wine, sampling gingerbread, and shopping handcrafted gifts. The ships are elegantly decorated, festive treats are served onboard, and the spirit of the season is celebrated with carols, cozy ambiance, and special events.
For many Sri Lankan travellers, this offers a once-in-a-lifetime winter wonderland experience, making it the perfect choice for a first-time European river cruise. VIVA’s winter itineraries are a blend of cultural immersion, relaxation, and festive cheer—creating unforgettable memories for families, couples, and solo adventurers alike.
B2B and B2C Engagement through United Ventures
As the preferred sales agent in Sri Lanka, United Ventures will promote VIVA Cruises across both B2B and B2C channels:
- B2B Focus: Collaborating with travel agencies, tour operators, and MICE organizers to deliver packaged offerings, training sessions, and exclusive incentives.
- B2C Focus: Engaging directly with consumers through digital marketing, travel events, and personalized consultation. United Ventures will guide travellers through itinerary selection, seasonal recommendations, and value-packed bookings.
With its deep industry knowledge and market reach, United Ventures is well positioned to bring the magic of European river cruising to Sri Lankan travellers—especially during the most enchanting season of all.
