The High Commission of India in Colombo successfully hosted “India–Sri Lanka Tourism Connect: From the Ganges to the Kelani – A Voyage of Friendship & Discovery” on 19th November 2025, bringing together leaders from both nations to strengthen tourism cooperation, enhance connectivity, and explore the future of travel through data, branding, and technology.

Hon. Vijitha Herath, Minister of Foreign Affairs, Foreign Employment and Tourism, Government of Sri Lanka, and H.E. Santosh Jha, High Commissioner of India to Sri Lanka, graced the event.

Designed to foster stronger tourism linkages, the forum brought together Sri Lanka’s tourism ecosystem—including leading outbound and inbound tour operators, hospitality leaders, and media—alongside prominent Indian experts in branding, analytics, and technology.

A keynote address by Mr. Harikishore S., Joint Secretary, Ministry of Tourism, Government of India, highlighted the diversity of India’s tourism landscape, the country’s evolving global branding strategy, and a range of new opportunities for Sri Lankan travellers—from luxury experiences to affordable and culturally rich journeys across India.

A special focus was placed on Madhya Pradesh, showcased as a promising destination for Sri Lankan travellers. A high-level delegation led by Dr. Ilayaraja T., Managing Director, Madhya Pradesh State Tourism Development Corporation, travelled to Colombo for the event. Parallel engagements included meetings with leading hospitality companies, representatives of the Mahabodhi Society, and a roundtable with Ramayana artists and storytellers.

Key contributors to India’s digital and travel ecosystem—MakeMyTrip and Paytm—shared insights on traveller behaviour, digital payment solutions, and emerging consumer trends shaping regional tourism flows. IIT Madrasdemonstrated its Augmented and Virtual Reality (VR) innovations, offering attendees an immersive look into India’s iconic destinations and the future of experiential travel.

The event reinforced the shared commitment of India and Sri Lanka to deepen bilateral tourism cooperation by harnessing technology, expanding destination awareness, and unlocking new avenues for travellers from both nations.