In a fresh push to attract more Indian visitors, Red Hat Communications, a leading travel communications and marketing agency, has partnered with Sri Lanka-based tour operator Classic Destinations. The collaboration is set to roll out a series of roadshows and promotional campaigns designed to strengthen Sri Lanka’s position as a preferred getaway for Indian travellers.

The initiative will span multiple Tier-1 and Tier-2 cities in India, spotlighting the island’s diverse appeal — from golden beaches and tea-covered hills to wildlife-rich national parks and ancient temples. With India emerging as one of the most promising source markets in the post-pandemic landscape, the programme aims to deepen trade relationships, boost travel skills, and generate greater tourism revenue.

Commenting on the partnership, Jyoti Mayal, CEO of Red Hat Communications, noted that the two nations’ shared cultural and historical connections make Sri Lanka a natural choice for Indian holidaymakers. “Our goal is to reposition Sri Lanka as an all-season destination,” she said. “Through targeted roadshows, we aim to inspire travel professionals and consumers alike, encouraging them to see Sri Lanka in a new light. With Classic Destinations’ exceptional local knowledge and our dedicated teams across India, we’re confident this venture will open up fresh opportunities for the travel trade.”

Chalaka Gajabahu, Head of Classic Destinations, echoed the enthusiasm, emphasising the company’s readiness to deliver memorable, tailor-made experiences for Indian travellers. “This collaboration is about combining our strengths to create curated journeys that connect with Indian tastes and interests,” he said.

The campaign’s first phase will launch in Delhi, Mumbai, Kolkata, and Chennai, followed by Bengaluru, Hyderabad, Ahmedabad, and Jaipur. Activities will include B2B networking, destination training for agents, influencer tie-ups, airline and hotel co-promotions, and innovative travel showcases.